Lawrence O’Connor comments on Here Comes the Immersive Internet

4 Comments

Poll results:
It is possible to accurately measure business value of Immernet-based learning.
Disagree: 1
Neither agree nor disagree: 0
Agree: 0

‘Innovation drives profitable growth..Insights are generated from serendipitous knowledge accidents- magic moments wherein expertise collides with opportunity’
Agree: 3
Neither agree nor disagree: 1
Disagree: 1

4 Comments (+add yours?)

  1. Lawrence O'Connor
    Apr 27, 2010 @ 16:35:51

    For some reason, RSS updates from my #lin3drg blog are not feeding though?
    There is a correction to the poll results above and some thoughts on the measuring-business-value question:
    https://www.wisdomarchitects.com/immersive-learning/2010/4/25/here-comes-the-immersive-internet.html#comments

    Reply

    • Hans de Zwart
      Apr 27, 2010 @ 16:56:50

      Not sure what might be wrong. I will have to do some troubleshooting early next week (as I am going on leave tomorrow morning). Are you sure they appear in the feed themselves?

      Reply

  2. Lawrence O'Connor
    May 10, 2010 @ 10:12:57

    Possibly not – will check but not to worry.
    I will just add manually via comments here.

    Reply

  3. Lawrence O'Connor
    May 10, 2010 @ 10:14:34

    Update on Monday, April 26, 2010 at 3:15PM by Lawrence O’Connor
    ‘Innovation drives profitable growth..Insights are generated from serendipitous knowledge accidents- magic moments wherein expertise collides with opportunity’

    If we agree with the statement above then, I think the viability and value of attempting to accurately measure business value of Immernet-based learning are very limited.

    I think too often we try to convince ourselves (and our paymasters), even in the web 1.0/2.0 worlds, that we can accurately measure the direct business value of learning activities. I don’t think that this is often the most effective use of the effort of the learning function.

    I attended a talk by Russell Davis at 2gether08 and was impressed by an anechdote in which he described spending millions on a highly Interesting, innovative car advert.

    When questioned about the ROI for the advert, he remarked that it was not possible to determine to what extent his advert influenced car sales although some organisations could charge a lot of money by claiming they could analyse the effect of the ad. His view was that this is a waste of money as, the truth is, nobody really knows exactly why people have made a choice of purchase as there are too many variables & unknowns and that the best that can be done is to create an ad that is truly ‘interesting’ and then see what happens.

    In the case of the ad, the car company seemed to be selling more cars than they were before the ad but Davis made the point that the extent to which the increase was due to his ad as opposed to other factors could not be determined and also, that it was not important. The main point was that the car company was doing better.

    Similarly, I think this is an appropriate stance for measuring the value of Immersive interaction & learning in the organisation. An organisation that has an architectural framework that enables, fosters and encourages ‘Innovation..Insights ….generated from serendipitous knowledge accidents- magic moments wherein expertise collides with opportunity’ will experience profitable growth.

    Effort is better spent on the enabling architecture & framework than on attempting to capture incidents of collision and calculate their value.

    Reply

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